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Communication design / Graphic design / Communication / Consumer behaviour / Brand / Social media / Media Engagement Framework / Positioning / Advertising / Marketing / Business / Mass media


Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One) John H. Bell Managing Director/Executive Creative Director 360° Digital Influence Ogilvy Public Relations Worldwide
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Document Date: 2009-11-18 17:05:11


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File Size: 1,23 MB

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Company

Dell / IBM / LiveWorld10 / LinkedIn / Unilever / Pepsi / Twitter / Google / YouTube / Coca Cola / Facebook / American Express / DuPont / Ford / Louis Vuitton / Lenovo / Microsoft / Starbucks / /

Country

United States / Brazil / /

Currency

USD / /

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IndustryTerm

social media experiments / paid media / media mix / communications programs / communications channels / social media leaders / enterprise-level social media strategy / social media-based programs / social media behaviors / social media / social tools / communications experts / social media guidelines / communications groups / social Web / alcoholic beverage / Internet users / business change management / social media community / social media programs / corporation start using social media / social media strategy / personal media / social media initiatives / social media marketing / /

Organization

Lance Armstrong Foundation on Facebook / Mouth Marketing Association / National Park Service / Center of Excellence / /

Person

Jon Iwata / Peter Friedman / John H. Bell / Nick Cave / /

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Position

Director 360° Digital Influence Ogilvy Public Relations Worldwide john.bell@ogilvypr.com Managing Director/Executive Creative / Director 360° Digital Influence Ogilvy Public Relations Worldwide Tel Managing Director/ Executive Creative / /

Product

iPhone / Ford Taurus / /

URL

http /

SocialTag