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Media Engagement Framework
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#	Item
1	Digital engagement framework version 3 Reach Reach is about connecting with your audience for the first time. Advertising, PR, social buzz. Where do you reach your audience, and how do you make this happen? Add to Reading List Source URL: digitalengagementframework.com Language: English - Date: 2016-02-29 14:47:29 Communication Management Economy Business Value proposition Audience Social media Structure Customer engagement
2	A Best Practices Report Content Marketing Performance: A Framework to Measure Real Business Impact Add to Reading List Source URL: www.altimetergroup.com Language: English - Date: 2015-03-12 14:55:46 Strategic management Social media Performance management Marketing performance measurement and management Social media measurement Content marketing ROI of Social Media Customer engagement Marketing Business Management
3	Microsoft Word - Mattr Whitepaper_Influencers.docx Add to Reading List Source URL: www.mattr.co Language: English - Date: 2014-09-11 15:44:07 Market segmentation Social media Brand Personality psychology Influencer marketing Media Engagement Framework Marketing Business Consumer behaviour
4	Engaging Students with Free, Internet-Enabled Technologies Updated Fall 2007 Part One: Engagement within a framework of taxonomies, folksonomies, and college prep ACRL Information Literacy http://tinyurl.com/3bp2l3 Add to Reading List Source URL: netsquirrel.com Language: English - Date: 2010-03-07 14:07:17 Cloud computing Open educational resources OpenCourseWare Google Docs E-learning Information literacy Media literacy Open content Education Centralized computing
5	PDF Document Add to Reading List Source URL: www.marketwired.com Language: English - Date: 2014-03-18 11:13:39 Communication design Graphic design Communication Mass media Press release Sysomos Brand Influencer marketing Media Engagement Framework Marketing Business Social media
6	PDF Document Add to Reading List Source URL: www.marketwired.com Language: English - Date: 2014-03-11 10:46:11 Social media Business Influencer marketing Public opinion Consumer behaviour Media Engagement Framework Marketing Journalism sourcing Press release
7	Digital engagement framework version 3 Reach Reach is about connecting with your audience for the first time. Advertising, PR, social buzz. Where do you reach your audience, and how do you make this happen? Add to Reading List Source URL: digitalengagementframework.com Language: English - Date: 2015-01-15 14:07:04 Audience Consumer behaviour Marketing Knowledge Humanities Culture Mass media Social media Content
8	The Digital Reset COMMUNICATING IN AN ERA OF ENGAGEMENT A Guide to Engaging Audiences Through Social Media Add to Reading List Source URL: www.newmediaacademicsummit.com Language: English - Date: 2010-09-10 15:03:22 Graphic design Communication Mass media Social media Advertising New media Brand ROI of Social Media Media Engagement Framework Marketing Business Communication design
9	Evaluation Framework for Social Media Brand Presence Irena Pletikosa Cvijikj, Erica Dubach Spiegler and Florian Michahelles Information Management, ETH Zürich, Switzerland Weinberstrasse 56-58, 8006 Zurich, Switzerland Add to Reading List Source URL: cocoa.ethz.ch Language: English - Date: 2013-08-05 08:51:13 Business Social media Social information processing Facebook Customer engagement Integrated marketing communications Advertising Online advertising Marketing Mass media World Wide Web
10	Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One) John H. Bell Managing Director/Executive Creative Director 360° Digital Influence Ogilvy Public Relations Worldwide Add to Reading List Source URL: www.ogilvypr.com Language: English - Date: 2009-11-18 17:05:11 Communication design Graphic design Communication Consumer behaviour Brand Social media Media Engagement Framework Positioning Advertising Marketing Business Mass media