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City London / / Company Booz & Company / Recent Booz & Company / / Country Germany / / Currency USD / EUR / / / Facility BUILDING MULTI-CHANNEL CAPABILITY Marketers / / IndustryTerm business Online channel capabilities / interactive voice response systems / online competition / search engine optimization / nearest retail location / retail industries / social networking sites / Online comparison/ selection Call customer service Purchase Visit / retail / online channel / Online shopping Visit / nearest retail outlet / e-commerce website / retail outlets / online strategy / Web analytics / mobile operator / multichannel solution / repeat buyers / online interactions / Online The / telecommunications / integration technology / online channels / banking / preorder products / online presence / e - commerce / search engine marketing / in-store personnel help build online customer profiles / life-cycle management / process management / channel tool / / NaturalFeature Online channel / Service Channel / / Organization IT / / Person Karsten Kammer Julius Kirscheneder / Michael Peterson / Florian Gröne / Edward C. Landry / Leslie H. Moeller / Olaf Acker / Sydney Vanessa Wallace / Gregor Harter / Edward C. Tse / Paolo Ivan de Souza / Christopher Vollmer / Karsten Kammer / Julius Kirscheneder / Karim Sabbagh / / / Position store clerk / call center representative / EXECUTIVE / / Technology integration technology / CRM / search engine / Interactive voice response / / SocialTag 
Perspective Dr. Michael Peterson Dr. Florian Gröne Dr. Karsten Kammer Julius Kirscheneder