MINJUNG KOO and AYELET FISHBACH* This article examines a silver lining of standing in line: Consumers infer that products are more valuable when others are behind them. Specifically, the value of a product increases as m

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Date: 2010-11-11 10:23:21		MINJUNG KOO and AYELET FISHBACH* This article examines a silver lining of standing in line: Consumers infer that products are more valuable when others are behind them. Specifically, the value of a product increases as m Add to Reading List Source URL: faculty.chicagobooth.edu Download Document from Source Website File Size: 251,82 KB Share Document on Facebook