MINJUNG KOO and AYELET FISHBACH* This article examines a silver lining of standing in line: Consumers infer that products are more valuable when others are behind them. Specifically, the value of a product increases as m - Minjung - Document - PDFSEARCH.IO

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	MINJUNG KOO and AYELET FISHBACH* This article examines a silver lining of standing in line: Consumers infer that products are more valuable when others are behind them. Specifically, the value of a product increases as m Add to Reading List Document Date: 2010-11-11 10:23:21 Open Document File Size: 251,82 KB Share Result on Facebook

MINJUNG KOO and AYELET FISHBACH* This article examines a silver lining of standing in line: Consumers infer that products are more valuable when others are behind them. Specifically, the value of a product increases as mAdd to Reading List