Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling Bryan Bollinger, Hal Hershfield, Masakazu Ishihara, Russ Winer New York University Vinod Venkatraman, Angelika Dimoka, Paul Pavl

First Page		Document Content
Date: 2014-08-04 03:18:45 Copy testing Advertising research Implicit Association Test Neuromarketing Marketing research Television advertisement Advertising Marketing Business		Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling Bryan Bollinger, Hal Hershfield, Masakazu Ishihara, Russ Winer New York University Vinod Venkatraman, Angelika Dimoka, Paul Pavl Add to Reading List Source URL: www.erim.eur.nl Download Document from Source Website File Size: 3,63 MB Share Document on Facebook

	2013 ILA-ASIL Asia-Pacific Research Forum~05/16 Please type or print in capital letters and fax back tobeforeSales & Marketing Department - Attention: Reservation department (Tel: DocID: 1v7Kt - View Document
	Microsoft Word - SBA - White PaperInstitute for Finance, Education and Research.docx DocID: 1uqxd - View Document
	CASE STUDY A 40 year heritage of scientific research & innovation: Exercising the clients to be the best marketing tools U U DocID: 1uq3J - View Document
	Application information for 1.5 ECTS courses in the Sales Management module Winter termInstitute of Information Systems and Marketing (IISM) Marketing & Sales Research Group DocID: 1tXzk - View Document
	Growing and marketing of native plants and specialty crops The Allen Research and Education project site is located east of Laurie, Mo. on “Old Eight” which runs between highways O DocID: 1tQTJ - View Document