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Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling Bryan Bollinger, Hal Hershfield, Masakazu Ishihara, Russ Winer New York University Vinod Venkatraman, Angelika Dimoka, Paul Pavl
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Document Date: 2014-08-04 03:18:45

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File Size: 3,63 MB

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City

Philadelphia / /

Company

Aided / /

Facility

University Vinod Venkatraman / Temple University / /

IndustryTerm

market-level advertising elasticities / functional magnetic imaging / rational processing / /

Organization

Temple University / William Hampton Temple University NYU Stern Center for Measurable Marketing Advertising / New York University / Advertising Research Foundation / /

Person

Britt / Paul Pavlou / Angelika Dimoka / Lucas / Hal Hershfield / Russ Winer / Masakazu Ishihara / /

Technology

Neuroscience / /

SocialTag