![Assimilation effect / Social psychology / Target price / Difference due to Memory / Advertising / Marketing / Business / Pricing Assimilation effect / Social psychology / Target price / Difference due to Memory / Advertising / Marketing / Business / Pricing](https://www.pdfsearch.io/img/4d07b9dc62987270c75f8216bf1aa1b4.jpg) Date: 2011-11-29 00:40:46Assimilation effect Social psychology Target price Difference due to Memory Advertising Marketing Business Pricing | | Automatic Construction and Use of Contextual Information for Product and Price Evaluations RASHMI ADAVAL KENT B. MONROE* The context in which a product is seen influences the internal standard that consumers use to judgeAdd to Reading ListSource URL: www.bm.ust.hkDownload Document from Source Website File Size: 131,28 KBShare Document on Facebook
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