Jones Fund / University of Illinois / Hong Kong University of Science and Technology / Department of Business Administration / /
Person
RASHMI ADAVAL KENT / Robert S. Wyer / Jr. / KENT B. MONROE / Rashmi Adaval / / /
Position
professor / assistant professor of marketing / JCR editor / associate editor / compact disk player / Professor of Marketing / judge / professor in the adjacent lab / /
Automatic Construction and Use of Contextual Information for Product and Price Evaluations RASHMI ADAVAL KENT B. MONROE* The context in which a product is seen influences the internal standard that consumers use to judge