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ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin
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Document Date: 2012-11-15 21:57:29
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ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin