ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin

First Page		Document Content
Date: 2012-11-15 21:57:29 Graphic design Advertising Product management Brand community Brand Customer engagement Netnography Luxury good Marketing Brand management Communication design		ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin Add to Reading List Source URL: uobrep.openrepository.com Download Document from Source Website File Size: 75,32 KB Share Document on Facebook

	ESOMAR GUIDELINE ON SOCIAL MEDIA RESEARCH World Research Codes and Guidelines DocID: 1nZ1Z - View Document
	Problem Finding, Problem Solving Note on Observe “You don’t have to stay awake at night to get ahead. All you have to do is stay awake in the daytime” (Mayfield, 2007) DocID: 1lAjp - View Document
	The Consumer Council Consumer 2010 A Consumer Council research report into the attitudes and concerns of a Northern Ireland consumer in 2010 DocID: 1gcCK - View Document
	Luigi Cantone Full Professor of Marketing and Strategic Management, Department of Business Management, Faculty of Economics, University of Naples Federico II (e.mail: DocID: 1aYZx - View Document
	ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: DIFFERENCES BETWEEN ACTIVE ADVOCATES AND PASSIVE LOYALISTS Poramate Kanthavanich, Business and Management Research Institute, University of Bedfordshire UK Annie Danbury, Busin DocID: 1620I - View Document