CONSUMER RESEARCH Inc. / the Star / PERCEIVED OWNERSHIP / Grainger / /
Currency
pence / USD / / /
Facility
Westwood Plaza / University Avenue / Southern Methodist University / University of Wisconsin / Grainger Hall / /
IndustryTerm
online and traditional retailers / nontouch media / style-of-processing scale / online shopping / /
Organization
UCLA / Graduate School / School of Management / Southern Methodist University / Madison School of Business / Smithsonian / University of Wisconsin / Illinois state attorney general’s office / /
Person
Joann Peck / Rottenstreich / Victor Barger / Priyali Rajagopal / John Deighton / Jennifer Wiggins Johnson / Kurt Carlson / Ty Henderson / Suzanne B. Shu / Stephen Nowlis / Jean-Luc Picard / / /
Position
Captain / editor / associate editor / and reviewers / editor / associate editor / mediator / assistant professor of marketing / associate editor for this article / Illinois attorney general / attorney general / strong driver / Lieutenant Commander / /
ProvinceOrState
Wisconsin / Illinois / /
PublishedMedium
JOURNAL OF CONSUMER RESEARCH / the Smithsonian / /
The Effect of Mere Touch on Perceived Ownership JOANN PECK SUZANNE B. SHU* This research finds that merely touching an object results in an increase in perceived ownership of that object. For nonowners, or buyers, percei