![Marketing / Digital marketing / Online advertising / Auction theory / Compensation methods / Pricing / Pay-per-click / Business models / Sponsored search auction / Click fraud / Search advertising / Vickrey auction Marketing / Digital marketing / Online advertising / Auction theory / Compensation methods / Pricing / Pay-per-click / Business models / Sponsored search auction / Click fraud / Search advertising / Vickrey auction](https://www.pdfsearch.io/img/fe9638409bace2ec39af58c8964b4aa5.jpg) Date: 2009-02-16 10:20:37Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction | | Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simplAdd to Reading ListSource URL: people.ischool.berkeley.eduDownload Document from Source Website File Size: 124,80 KBShare Document on Facebook
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