| Document Date: 2014-01-02 15:11:14
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Company Digital Strategy Consulting / Google / YouTube / Given Google / / Continent Europe / / Country United Kingdom / / Currency GBP / / Event Product Release / / Facility Institute of Communication / German Sport University / / IndustryTerm paid-for-advertising / nature vertical search / algorithm / search engine real estate / online / labelled advertising / search engine giants / advertising revenues / search box / online advertising / search engine uses / advertising costs / search term / less real estate / advertising revenue / search market / search engine results / search result / organic search results / lack real estate / horizontal search market / horizontal search / wider Internet economy / Internet brand / prime real estate / search preferencing / search rankings / advertising budgets / search engines / geographic search terms / well-recognised web brand / advertising sales / online mapping / search pages / search / high search result / Internet users / advertising.viii / targeted advertising / search engine / similar services / Internet user / search manipulation joint strategy consisting / search results / web crawler / organic horizontal search results / / Organization Institute of Communication and Media Research / German Sport University in Cologne / ICOMP / European Union / / Position search market leader / / Product Beat / Universal Search / / Technology search engine / separate algorithm / / URL www.i-comp.org / /
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ICOMP Search Working Group White Paper: How Search Works Introduction: The first port of call for consumers seeking information online is a search engine, and for most consumers this means Google. Indeed Google enjoys a