| Document Date: 2015-01-27 20:00:45
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Company Marchex Inc. / Consumer Insights / InfoSpace / Bing / Marin Software / Google / Twitter / have sophisticated bidding on the Google / / Currency USD / / Event Conference Call / / Facility Northwestern University / Marchex Institute / / IndustryTerm advertising arena / mobile advertising platform / search terms / search campaigns / wireless divisions / mobile search results / paid search automation / mobile and call-ready advertising campaigns / mobile search advertisements / paid search automation platforms / advertising models / measurement technologies / paid search platforms / ad groups / insights / paid search automation tools / search ads / mobile advertising technology / mobile search / Web For marketers / mobile search ads / mobile advertising / online-to-offline commerce / / Organization Northwestern University / Marchex Institute / / Person John Busby / / / Position Author / Vice President / Vice President / Product Engineering / / Technology measurement technologies / Cable TV / / URL www.marchex.com / www.kenshoo.com / www.marinsoftware.com / /
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The $4 Billion Blind Spot Why Search Marketers Need Keyword Attribution For Click-To-Call INSTITUT E © Marchex, Inc. All Rights Reserved. www.marchex.com