| Document Date: 2012-09-26 13:12:35
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City San Francisco / Tilburg / / Company X S.E / RPX Corporation / Inderscience Enterprises Ltd. / / Country United States / Netherlands / Canada / / / Facility University of Tilburg / / IndustryTerm overall product / Internet Marketing / generalised advertising / online advertising campaign / social media / online consumers / peripheral processing approach / persuasive technology / advertising appeals / online advertising / online commerce settings / peripheral processing / adaptive systems / online sales / online retailers / incongruent / dual processing models / congruent / online commerce / recommender systems / scarce products / online study / / Organization University of Tilburg / Au / / Person Steven Duplinsky / Maurits Kaptein / / Position product manager / Editor / assistant professor / / Region Northern Canada / / Technology Smartphone / /
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Int. J. of Internet Marketing and Advertising, Vol. x, No. x, x-x Combining Multiple Influence Strategies to Increase Consumer Compliance. Maurits Kaptein