![Societal marketing / Brand extension / Brand / Cause marketing / Susan G. Komen for the Cure / Self brand / Points-of-parity/points-of-difference / Corporate image / Advertising / Marketing / Brand management / Identification Societal marketing / Brand extension / Brand / Cause marketing / Susan G. Komen for the Cure / Self brand / Points-of-parity/points-of-difference / Corporate image / Advertising / Marketing / Brand management / Identification](https://www.pdfsearch.io/img/19630d59939f5005c588fe042ce0f65f.jpg) Date: 2005-01-05 17:22:14Societal marketing Brand extension Brand Cause marketing Susan G. Komen for the Cure Self brand Points-of-parity/points-of-difference Corporate image Advertising Marketing Brand management Identification | | Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the autAdd to Reading ListSource URL: public.kenan-flagler.unc.eduDownload Document from Source Website File Size: 57,39 KBShare Document on Facebook
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