Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut

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Date: 2005-01-05 17:22:14 Societal marketing Brand extension Brand Cause marketing Susan G. Komen for the Cure Self brand Points-of-parity/points-of-difference Corporate image Advertising Marketing Brand management Identification		Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut Add to Reading List Source URL: public.kenan-flagler.unc.edu Download Document from Source Website File Size: 57,39 KB Share Document on Facebook

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