online game / beautiful interactive online world / mobile phone applications / educational tool / online version / massive media / social networking site / Online World The Blu / on-line computer games / spin-off / online game platform / Online World Special Feature / /
Organization
University of Oxford Focus / European Union / Dian Fossey Gorilla Fund / Royal Navy / /
Person
Myles Allen / /
Position
good model for future mobile app outreach attempts / /