Efficient Ranking in Sponsored Search S´ebastien Lahaie and R. Preston McAfee Yahoo! Research {lahaies, mcafee}-inc.com Abstract. In the standard model of sponsored search auctions, an ad is

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Date: 2013-01-28 13:11:36 Maximum likelihood Sufficient statistic Bayes estimator Exponential family Normal distribution Median Conjugate prior Statistics Estimation theory Statistical theory		Efficient Ranking in Sponsored Search S´ebastien Lahaie and R. Preston McAfee Yahoo! Research {lahaies, mcafee}-inc.com Abstract. In the standard model of sponsored search auctions, an ad is Add to Reading List Source URL: vita.mcafee.cc Download Document from Source Website File Size: 351,54 KB Share Document on Facebook