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Efficient Ranking in Sponsored Search S´ebastien Lahaie and R. Preston McAfee Yahoo! Research {lahaies, mcafee}-inc.com Abstract. In the standard model of sponsored search auctions, an ad is
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Document Date: 2013-01-28 13:11:36

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File Size: 351,54 KB

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Company

Total 30 20 10 0 0 / Google / Vj / Yahoo! / /

/

IndustryTerm

sponsored search market / by-product / closed form solution / search auctions / sponsored search auctions / sponsored search / sponsored search auction / real sponsored search auctions / sponsored search logs / search volume / search engine / finite-sample variance operator / /

Person

R. Preston McAfee / /

Position

model for advertiser effects / /

Product

Pentax K-x Digital Camera / /

Technology

search engine / /

SocialTag