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Customer lifetime value / RFM / Direct marketing / Subscription business model / ECRM / Database marketing / Marketing / Business / Consumer behaviour
Date: 2013-02-20 18:49:49
Customer lifetime value
RFM
Direct marketing
Subscription business model
ECRM
Database marketing
Marketing
Business
Consumer behaviour

Don’t spend a penny more on CRM until you’ve read this article By Bill Fryer MA. Does your organisation run a CRM programme? Or are you considering one? If you are read this carefully because conventional CRM thinking

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Source URL: www.billfryer.com

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