Dont spend a penny more on CRM until youve read this article By Bill Fryer MA. Does your organisation run a CRM programme? Or are you considering one? If you are read this carefully because conventional CRM thinking - RFM - Document - PDFSEARCH.IO

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	Dont spend a penny more on CRM until youve read this article By Bill Fryer MA. Does your organisation run a CRM programme? Or are you considering one? If you are read this carefully because conventional CRM thinking Add to Reading List Document Date: 2013-02-20 18:49:49 Open Document File Size: 98,28 KB Share Result on Facebook Company Bill Fryer Direct / / / Organization Harvard / / Person Werner J Reinartz / Bill Fryer / / Position creative director of the direct marketing agency / creative director / / PublishedMedium the Harvard Business Review / / Technology mobile phones / CRM / / URL www.billfryer.com / / SocialTag Customer lifetime value RFM Direct marketing Subscription business model ECRM Database marketing Marketing Business Consumer behaviour

Dont spend a penny more on CRM until youve read this article By Bill Fryer MA. Does your organisation run a CRM programme? Or are you considering one? If you are read this carefully because conventional CRM thinking Add to Reading List