IBM / Adobe / Oracle / Agencies Too Limited / Twitter / Altimeter Group / YouTube / Facebook / Adaptly / AKQA / Salesforce / Intel / Emerging Media / /
Country
Sweden / United States / United Kingdom / /
Event
Business Partnership / /
Facility
Building Integration Conclusion Appendix / /
IndustryTerm
nimble product / paid media / social media management tools / software vendors / online and offline word / social media posts / social software vendors / software providers / distinct media / campaign software / software technology / media buyers / empowered buyer / media types / standalone marketing solution / acquired products / social media updates / creative software / paid/owned/earned media / converged media / media hybrids / will behemoth software / social media management / open online communities / media relations / social software / media channels / technology vendors / ecommerce sites / owned media / larger media buying initiatives / content management systems / Online contests / software suites / social media / social tools / distinct media channels / software suite / owned media types / shared media / digital web / media initiatives / seasoned enterprise software players / social media networks / advertising flights / constituent groups / media buy / disparate systems / social web / earned media / digital media / large software vendors / media efforts / advertising / owned and earned media / search engine marketing / social networks / cohesive converged media solution / search ads / display advertising messages / media needs / media models / /
Organization
Alliance of Ecosystem Integration / /
Person
Chris Silva Includes / Todd Defren / David Berkowitz / Rebecca Lieb / Rachel Lawlan / Becky Brown / Jeremiah Owyang With Jessica Groopman / /
Position
Director of Strategy / ecosystem contributors Executive / Director of Social Media Strategy / Communications CEO / VP of Emerging Media / VP / /
The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media July 19, 2012