The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media July 19, 2012

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Date: 2013-07-23 01:40:57 Advertising Mass media Social media Technological convergence Convergence Content marketing New media ROI of Social Media Marketing Business Technology		The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media July 19, 2012 Add to Reading List Source URL: www.socialchorus.com Download Document from Source Website File Size: 1,56 MB Share Document on Facebook

	Contents Acknowledgements...................................... 1 Introduction................................................. 3 The ROI of social media: your business will still exist in five years..................... DocID: 1gUat - View Document
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