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Cognition / Motivation / Attitude change / Communication / Regulatory focus theory / E. Tory Higgins / Marketing / Framing / Consumer behaviour / Social psychology / Medicine / Behavior


SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn
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Document Date: 2010-10-13 00:38:22

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City

London / San Diego / /

Country

United Kingdom / /

Facility

University In / Hong Kong University of Science / University E. Tory Higgins / /

IndustryTerm

internal search / external search / unhealthy food options / information processing model / target product / information search / hedonic food / hedonic food stimulus / distinct self-regulatory systems / unhealthy food / food / /

MedicalCondition

chronic difference / stroke / heart disease / diabetes / pain / obesity / Pains / high blood pressure / chronic and momentary activation / chronic promotion orientation / /

Organization

Columbia University / INSEAD / Hong Kong University of Science and Technology / Hong Kong University of Science and Technology Around / Hong Kong University of Science and Technology Rongrong Zhou / /

Person

Prashant Malaviya / Lee / Angela Lee / Jennifer Aaker / Jennifer Lee / Michel Tuan / Tory Higgins / Christopher J. R. Roney / Jaideep Sengupta / Miguel Brendl / Bob Wyer / Michel Pham / Charles Hymes / Rongrong Zhou / David Glen Mick / Ellen Crowe / Michel Tuan Pham / Wendy Gardener / E. Tory Higgins / S. Ratneshwar / /

Position

Psychologist / /

PublishedMedium

Journal of Consumer Research / Journal of Personality and Social Psychology / /

SocialTag