SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn

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Date: 2010-10-13 00:38:22 Cognition Motivation Attitude change Communication Regulatory focus theory E. Tory Higgins Marketing Framing Consumer behaviour Social psychology Medicine Behavior		SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 86,31 KB Share Document on Facebook

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	SPECIAL SESSION SUMMARY Motivational Influences in Consumer Behavior: The Role of Regulatory Focus Rongrong Zhou, Hong Kong University of Science and Technology Jaideep Sengupta, Hong Kong University of Science and Techn DocID: 196XM - View Document