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Consumer behaviour / Customer experience management / Customer lifetime value / Customer retention / Customer equity / Customer relationship management / Selling / Cross-selling / Customer attrition / Business / Marketing / Sales


Cluster III in 2005 Customer Management in a Multi-Channel Environment 1 Motivation
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Document Date: 2007-09-21 12:20:26

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Country

Germany / /

Facility

Stanford University / /

IndustryTerm

retail banking / advertising media / decision support tool / e - business / retail banking market / decision support tools / bank branches / relationship management / Internet usage / channel systems / bank / decision support systems / /

Organization

Burda Advertising Center / EFinance Lab / Stanford University / E-Finance Lab / /

Person

Michaela Draganska / Peter Fader / /

Position

driver / critical value driver / keynote speaker / multi-channel manager / /

SportsLeague

Stanford University / /

Technology

EFinance / decision support system / /

SocialTag