Rex Briggs

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1	Best Practices for Conducting Online Ad Effectiveness Research June 2011 IAB Best Practices for Ad Effectiveness Research, June 2011, prepared by Marissa Gluck of radarresearch Add to Reading List Source URL: www.researchexcellence.com Language: English - Date: 2015-02-01 21:04:20 Marketing Online advertising Interactive Advertising Bureau Ad exchange Ad serving Rex Briggs Advertising Internet Business
2	TUESDAY 17 Tuesday MARCH 17 Re:Think Advertising: Insights to Impact 7:00am–5:00pm Add to Reading List Source URL: thearf-org-aux-assets.s3.amazonaws.com Language: English - Date: 2015-03-13 10:04:34 Rex Briggs MediaVest Kantar Group Mobile Marketing Association
3	Unilever’s Dove Nutrium® Bar: Same Budget, Better Results. In the case of Dove Nutrium®, allocating a higher percentage of advertising dollars to online advertising significantly increases brand awareness, purchase i Add to Reading List Source URL: www.iab.net Language: English - Date: 2007-11-06 12:32:09 Rex Briggs Unilever Dove Online advertising Communication Evolution Advertising Business Marketing
4	IAB report, part 1 Add to Reading List Source URL: www.utdallas.edu Language: English - Date: 2002-10-28 14:34:38 Advertising Communication Communication design Graphic design Online advertising Web banner Rex Briggs Interactive advertising Advertising research Marketing Internet marketing Business