large discount retailers / retail environment / retail industry / computer manufacturing / concept testing products / discount chain / consumer services / large pharmaceutical / paid subscription services / online site / online auction arena / marketable product / e - business / Internet market / biotech/pharmaceutical industry / retail coffee market / satellite television receivers / audio and video equipment / Online Music Distribution / on-line automobile retailing / industry giant / technology products / advertising messages / grocery chain / locator device / Internet In / Web-based entry / product development program / permission-based advertising / risk product / airline industry / digital imaging technology / free Internet / consumer electronics chains / catchy communications / advertising industry / creative communications strategy / retail availability / career site / portfolio management / online resource / elevator product / uncertain technology / Internet impact / consumer search / on-line and off-line sales / /
Organization
Business government / FDA / Harvard Business School / Marketing / Vacutainer Systems Division / /
Person
Gregory C. Bond / Michele Costabile / Ellen Pruyne / Michael Kadyan / John Deighton / Susan Steinberg / David E. Bell / Ann Leamon / John Gourville / Kelley Porter / George S. Yip / Mark Vandenbosch / Robert J. Dolan / Rajiv Lal / Nancy Koehn / Stephen P. Bradley / Perry L. Fagan / Richard S. Rosenbloom / Carin-Isabel Knoop / Abstract Jeff Taylor / Rebecca Voorheis / Robert J. Kopp / Robert Mondavi / Harry Rawlinson / Brodie Keast / John A. Quelch / Kerry Herman / Dickson L. Louie / David B. Yoffie / Jeffrey F. Rayport / Michael E. Porter Gregory / Heparin / Frank V. Cespedes / Jan W. Rivkin / Marie Bell / Bradley M. Mindich / Michael Zoglio / Laura Goode / Charles King / Susan P. Smith / E. Raymond Corey / Michael E. Porter / Abstract Robert Bennett / Nathalie Laidler / Gary Kunkle / George Wu / Tom Gleave / Jeffrey R. Williams / Michael Eisner / Luc Wathieu / Gary DiCamillo / Cheng G. Ong / Kevin Wasserstein / Thomas J. Kosnik / Bruce Isaacson / Lisa R. Klein / Ernst Berndt / Rajesh Atluru / Gordon Swartz / / /
Position
car dealer / VP of marketing and sales / personal digital assistant / brand leader / president / worldwide leader / positioning Brand manager / major producer / Strategy formulation The product manager and the market research director / teaching professor / experienced editor / King / CEO / managing director / Pilot / director The marketing / manager of business development / leader / Porter / /
digital camera / OverDrive processors / e-business intelligence / PDA / satellite television / Digital Imaging Technology / peer-to-peer / GPS / personal digital assistant / microwave / digital video / /
Case Map for Lehmann & Winer: Product Management (McGraw Hill) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyz