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Service dominant logic / Service system / Service science / management and engineering / Value network / Service / Market / Value proposition / Business marketing / Selling / Business / Marketing / Management
Date: 2009-03-31 10:34:02
Service dominant logic
Service system
Service science
management and engineering
Value network
Service
Market
Value proposition
Business marketing
Selling
Business
Marketing
Management

The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo

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