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Service dominant logic / Service system / Service science /  management and engineering / Value network / Service / Market / Value proposition / Business marketing / Selling / Business / Marketing / Management


The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo
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Document Date: 2009-03-31 10:34:02


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City

Armonk / Boston / /

Company

Dow / DuPont / Cargill / Harvard Business School Press / Adidas / Volkswagen / Coca Cola / Starbucks / /

Country

China / India / /

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Facility

Panama Canal / /

IndustryTerm

real estate department / finance department / value-creation networks / advertiser’s products / transportation / energy needs / fewer chemicals / business to business / fewer cars / purchase equipment / sales management / manufacturing / singular chain / industrial products / public relations / food / manufacturing process / /

NaturalFeature

Panama Canal / /

Organization

Contrasting G-D and S-D Logics Goods Dominant Logic Service-Dominant Logic Goods Service / Symmetric Service / University of Hawaii / MIT / Harvard / Executing On Service / S-D Logics Goods Dominant Logic Service-Dominant Logic Goods Service / University of Arizona / /

Person

Peter F. Drucker / Adam Smith / /

Position

Economist / producer / /

ProvinceOrState

Hawaii / New York / Arizona / /

PublishedMedium

MIT Sloan Management Review / /

TVShow

Are you being Served? / /

SocialTag