Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr.

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Date: 2014-06-05 00:57:20 Attitude change Interpersonal communication Celebrity Brands Attribution Social influence Attitude Testimonial Cognitive dissonance Behavior Social psychology Behavioural sciences		Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr. Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 817,98 KB Share Document on Facebook

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