Back to Results
First PageMeta Content
Attitude change / Interpersonal communication / Celebrity / Brands / Attribution / Social influence / Attitude / Testimonial / Cognitive dissonance / Behavior / Social psychology / Behavioural sciences


Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr.
Add to Reading List

Document Date: 2014-06-05 00:57:20


Open Document

File Size: 817,98 KB

Share Result on Facebook

City

Evanston / Brewer / River / Baltimore / New York / /

Company

Pepsi / Johns Hopkins University Press / Adidas / Simmons / Samsung / C 2012 Wiley Periodicals Inc. / /

Country

China / /

Facility

S. Fong University of Macau Robert S. Wyer / The Chinese University / /

IndustryTerm

online discussion / print media / mass media coverage / information-processing approach / advertising strategy / selective processing / widespread media coverage / media impact / /

MusicGroup

Twins / /

Organization

University of Macau / Hong Kong government / Chinese University of Hong Kong / Johns Hopkins University / Social Democrats / /

Person

Gillian Attitude / Fit Indices / Gillian Mean / Bush / V / Basil / Gillian Chung / Gillian Sympathy / Edison Chen / /

Position

computer technician / Model / artist / actor / conceptual model / mediator / spokesperson / General / technician / /

ProvinceOrState

Medway / M. B. / /

PublishedMedium

Personality and Social Psychology Bulletin / the Bulletin / Journal of Experimental Social Psychology / Psychological Bulletin / Public Relations Journal / Journal of Personality and Social Psychology / /

Region

Southeast Asia / /

Technology

SMS / digital cameras / /

SocialTag