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 Date: 2009-02-20 13:51:50Business Strategic management Marketing Service dominant logic Co-creation Core competency Value Marginalism Market Economic theories Management Economics |
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| First Page | Document Content | |
|---|---|---|
Date: 2009-02-20 13:51:50Business Strategic management Marketing Service dominant logic Co-creation Core competency Value Marginalism Market Economic theories Management Economics |
|
Service-Dominant Logic, Market Theory, and Marketing Theory S-D Logic Otago Forum 2