Service-Dominant Logic, Market Theory, and Marketing Theory S-D Logic Otago Forum 2 - Service dominant logic - Document - PDFSEARCH.IO

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	Service-Dominant Logic, Market Theory, and Marketing Theory S-D Logic Otago Forum 2 Add to Reading List Document Date: 2009-02-20 13:51:50 Open Document File Size: 439,53 KB Share Result on Facebook Company Resource Integrators IMP Group / / Facility University of Hawai’i / / IndustryTerm business to business / / Organization University of Arizona Marketing / S-D Logic S-D Logic Premise Explanation/Justification FP1 Service / Stakeholder Theory Service / University of Hawai’i / / Person Stephen L. Vargo / Robert F. Lusch / Constantine / / Position producer / / SocialTag Business Strategic management Marketing Service dominant logic Co-creation Core competency Value Marginalism Market Economic theories

Service-Dominant Logic, Market Theory, and Marketing Theory S-D Logic Otago Forum 2Add to Reading List