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Macromarketing / Mathematical logic / Market / Economics / Stephen Vargo / Knowledge / Service dominant logic / Co-creation / Marketing


Marketing Theory http://mtq.sagepub.com/ On marketing theory and service-dominant logic: Connecting some dots Stephen L. Vargo
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Document Date: 2012-12-23 01:52:53


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City

Cincinnati / Sydney / Oxford / Armonk / Dunedin / Honolulu / London / /

Company

South-Western Publishing / /

Country

Italy / Bangladesh / New Zealand / United States / Australia / /

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EntertainmentAwardEvent

the Harold H. Maynard Award / the Sheth Foundation Award / /

Facility

University of New South Wales / Market Capacity Building / University of California Press / Shidler College of Business / University of Cambridge / Stephen L. Vargo University of Hawai’i / University of Hawai’i / University of Hawai‘i / /

IndustryTerm

higher-order networks / online version / business to business / /

Organization

UNIV OF HAWAII LIB / Stephen L. Vargo University of Hawai’i / Academy of Marketing Science / Sheth Foundation / Academy of Marketing Science World Conference in Verona / American Marketing Association / Foundation for a General Theory / Shidler College of Business / University of New South Wales in Sydney / University of Cambridge / University of California Press / University of Hawai‘i / /

Person

Stephen L. Vargo / Irene Ng / Oskar Korkman / Gene Laczniak / Roger Layton / Roger A. Layton / Pennie Frow / Bob Lusch / Christian Kowalkowski / Michaela Hasse / Jenny Mish / Bo Harald / Adrian Payne / Clifford Shultz / Robert F. Lusch / Kaj Storbacka / Suvi Nenonen / Fred Webster / Nicholas Santos / Liza Penaloza / Anthony Pecotich / Don Rahtz / Chandler / Michael Kleinaltenkamp / /

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Position

Model for Marketing / co-author / General / producer / Corresponding author / Author / Professor / Professor and Professor of Marketing / /

ProvinceOrState

New South Wales / /

PublishedMedium

the Australasian Marketing Journal / the European Journal / /

Region

South Wales / /

Technology

CMP / http / /

URL

http /

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