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 Date: 2009-05-13 14:08:10Graphic design Product management Co-creation Brand Service dominant logic Customer equity Positioning Marketing Brand management Communication design |
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| First Page | Document Content | |
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Date: 2009-05-13 14:08:10Graphic design Product management Co-creation Brand Service dominant logic Customer equity Positioning Marketing Brand management Communication design |
|
J. of the Acad. Mark. Sci. DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER The evolving brand logic: a service-dominant