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Graphic design / Product management / Co-creation / Brand / Service dominant logic / Customer equity / Positioning / Marketing / Brand management / Communication design


J. of the Acad. Mark. Sci. DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER The evolving brand logic: a service-dominant
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Document Date: 2009-05-13 14:08:10

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City

Nicosia / Wallendorf / Mayer / /

Company

Rolls Royce / Harley-Davidson / Relationship Partners / /

Country

United States / /

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Facility

S. L. Vargo Shidler College of Business / California State University / San José State University / College of Business / University of Hawai`i / One Washington Square / /

IndustryTerm

manufacturing-based model / individual manufacturer / individual wholesaler / external brand communications / form network / physical product / advertising decision makers / /

NaturalFeature

East Bay / /

Organization

Academy of Marketing Science / Keywords Service / San José State University / California State University / Harvard / Y. He Department of Marketing and Entrepreneurship / Department of Marketing and Decision Sciences / College of Business / University of Hawai`i / College of Business and Economics / /

Person

Stephen L. Vargo / Godiva Chocolates / Morgan / Michael A. Merz / Hunt / /

Position

driver / King / cob / actor / individual wholesaler / model of economic exchange / Forward / producer / /

ProvinceOrState

Copeland / Indiana / /

PublishedMedium

the Harvard Business Review / Harvard Business Review / /

SocialTag