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Healthcare / Consumer behaviour / Marketing / Paradoxes / Service recovery paradox / Loyalty business model / Customer retention / Health care provider / Health care / Business / Health / Medicine


Customer Retention and the Health Care Industry Donald Baack Pittsburg State University Abstract: This report examines the various aspects of customer retention
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Document Date: 2013-06-25 23:49:09


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City

Oklahoma City / Hillsdale / Dallas / Los Angeles / /

Company

Lawrence Erlbaum Associates / /

Currency

USD / /

IndustryTerm

actual health services / motivational/reward systems / insurance forms / local news media / health insurance / insurance company spills / insurance / food / /

MedicalCondition

cuts / pain / deformity / minor rash / /

Organization

Pittsburg State University / Recovery Service / American Marketing Association / Service Recovery Service / Harvard / Southwest Decision Sciences Institute / /

Person

Gilbert / Warren / /

Position

specific physician / nurse / advocate / physician / chairperson / physician / nurse / technician / nurse / /

ProvinceOrState

Texas / /

PublishedMedium

Journal of Consumer Research / Harvard Business Review / /

SocialTag