Serviceprofit chain

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1	An Empirical Examination of the Service-Profit Chain Using Individual Customer Level Data Rakesh Niraj, Anand Kumar Jaiswal and Piyush Kumar Sinha KEY WORDS: Service-Profit Chain; Marketing Activities; Customer Perceptio Add to Reading List Source URL: www.cfr-iima.org Language: English - Date: 2009-09-09 03:29:31 Marketing Consumer behaviour Business Customer satisfaction Distribution Supply chain management E-commerce Service quality Serviceprofit chain Profit Supply chain Customer profitability