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Windows games / City-building games / SimCity / Entertainment Software Association / Video game developers / Maxis / Electronic Arts / The Sims / DiGi Telecommunications / Digital media / Software / Application software


Customer Story: Electronic Arts EA Uses A/B Testing on 2013 SimCity Launch Removing promotional offer increases SimCity pre-order revenue by 43.4% Challenge: In March 2013, EA was preparing to release its latest, highly
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Document Date: 2014-06-10 14:32:12

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City

San Francisco / /

Company

Maxis / Electronic Arts Inc. / Senior Online / /

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Facility

After building / /

IndustryTerm

paid media creatives / web experiences / web properties / interactive entertainment software / paid advertising campaigns / interactive software / digital distribution network / paid media buys / paid advertising / changes on our site / Online Product / online revenue / /

Person

Mike Burk / /

/

Position

Product Manager / visual editor / the team / Manager / Maxis Before / Manager / Maxis Optimizely By / /

ProvinceOrState

California / /

URL

http /

SocialTag