Back to Results
First PageMeta Content
Brand management / Goods / Consumer behaviour / Anti-corporate activism / Luxury good / Veblen good / Pricing / Snob effect / Brand / Marketing / Consumer theory / Business


A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior by Franck Vigneron and Lester W. Johnson (1999)
Add to Reading List

Document Date: 2003-01-14 04:39:38

Open Document

File Size: 476,27 KB

Share Result on Facebook

City

Caulfield Jct. / Bernheim / Paris / /

Company

BMW / Christian Dior / Porsche / Tiffany / Belk / Louis Vuitton / Ralph Lauren / McKinsey & Co. / Applied Futures / /

Continent

Asia / /

Country

France / United States / Australia / United Kingdom / /

Currency

USD / /

/

Facility

College of Business / Monash University / Prestige-Seeking Consumer Behavior Franck Vigneron The University of Sydney California State University Northridge Lester W. Johnson Monash University Franck Vigneron / /

IndustryTerm

normal products / conspicuous products / particular product / prestige product / luxury products / prestige products / highinvolvement products / similar prestige products / consumed luxury products / advertising campaign / status products / /

Organization

University of Sydney / College of Business & Economics / Monash University / Monash Mt. Eliza Business School / California State University / Academy of Marketing Science Review Volume / /

Person

Lester W. Johnson / Rao / Monroe / Silver / John Rae / Franck Vigneron / Morris B. Holbrook / /

Position

editor / guard / assistant professor of Marketing / opinion leader / model / Professor / designer / conspicuous consumption researcher / /

Product

M-16 / /

ProvinceOrState

Victoria / /

PublishedMedium

The Sunday Telegraph / /

TVShow

Dallas / Dynasty / /

URL

http /

SocialTag