Date: 2007-07-18 19:04:12

Science

Robert Lusch

Logic

Mathematical logic

Macromarketing

Knowledge

Academia

Stephen Vargo

Viable systems approach

Service dominant logic

Co-creation

Interdisciplinary fields

Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles

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