Title Sponsor Case Study Summary FRijj, part of the Dairy Crest Group, was the title sponsor for the 2010 Swamp Soccer World Cup. The £400,000 sponsorship campaign included the following: brand recognition in the title

Source URL: www.swampsoccer.co.uk

• Dairy Crest
• Swamp football
• Frigg and Freyja origin hypothesis
• FIFA World Cup
• Sports
• Television in the United Kingdom
• Europe
• Frijj
• Milk
• Soccer AM