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 Date: 2009-02-16 10:20:37Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction |
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Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl
![BNE and Auction Theory Homework 1. For two agents with values U [0, 1] and U [0, 2], respectively: (a) show that the first-price auction is not socially optimal in BNE. (b) give an auction with “pay your bid if you win](https://www.pdfsearch.io/img/26edde5edc3f5ad99d2c4f69417dfd70.jpg "BNE and Auction Theory Homework 1. For two agents with values U [0, 1] and U [0, 2], respectively: (a) show that the first-price auction is not socially optimal in BNE. (b) give an auction with “pay your bid if you win")
