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 Date: 2009-03-31 10:37:51Marxist theory Science Interdisciplinary fields Exchange value Relationship marketing Logic Business marketing Price Market Marketing Business Service dominant logic |
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| First Page | Document Content | |
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Date: 2009-03-31 10:37:51Marxist theory Science Interdisciplinary fields Exchange value Relationship marketing Logic Business marketing Price Market Marketing Business Service dominant logic |
|
J. of the Acad. Mark. Sci[removed]:25–38 DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER Why “service”?