| Document Date: 2009-03-31 10:37:51
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Company Kotler / Cox / / Continent Europe / / Country United States / / / Facility McClelland Hall / University of Hawaii / Shidler College of Business / R. F. Lusch University of Arizona / / IndustryTerm macro-marketing systems / manufacturing models / manufacturing logic / economic law / productive services / output products / business to business / potential services / objective manufacturing standards / manufacturing / immaterial products / manufacturing model / immaterial services / intangible product / sign systems / non-good product / / Organization Shidler College of Business / Academy of Marketing Science / Keywords Service / University of Hawaii / Nordic School / University of Arizona / / Person Stephen L. Vargo / Robert F. Lusch / Fredric Bastiat / / Position economist / driver / writer / servant-leader / producer / /
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J. of the Acad. Mark. Sci[removed]:25–38 DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER Why “service”?