Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992

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Date: 2007-10-21 15:42:27 Marketing Communication design Brand management Positioning Brand Profit Advertising		Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992 Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 393,75 KB Share Document on Facebook