Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992 - Ulstein - Document - PDFSEARCH.IO

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	Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992 Add to Reading List Document Date: 2007-10-21 15:42:27 Open Document File Size: 393,75 KB Share Result on Facebook

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram; Glen L. Urban Marketing Science, Vol. 11, No. 3. (Summer, 1992Add to Reading List