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Business / Statistics / Educational psychology / Management / Factor analysis / Validity / Strategic management / Customer satisfaction / Scale / Psychometrics / Marketing / Market research


IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance
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Document Date: 2007-05-15 09:39:22

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File Size: 94,56 KB

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City

Auckland / Wellington / Boston / /

Company

Atlantis Marketing Ltd. / California Management Review / Information Systems / Harvard Business School Press / /

Country

New Zealand / /

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Facility

Victoria University of Wellington / The University of Western Ontario / /

IndustryTerm

finance / positive product / /

Organization

Victoria University of Wellington / Harvard / University of Western Ontario / London / /

Person

Hooper Erkom Schurinck / Van Erkom Schurinck / /

Position

IS director / and the marketing director / head of marketing / head / /

ProvinceOrState

Copeland / Ontario / /

PublishedMedium

Information Systems Research / /

Region

Western Ontario / /

Technology

alpha / CRM / information technology / /

SocialTag